Everyone loves entertainment! Thanks to the internet and today's technology, celebrities and the entertainment industry is definitely benefitting from rapid dissemination of information. Publicity is big in the entertainment industry, and staying popular is the goal of many stars. Not only does businesses have to create a "brand" for themselves, celebrities and entertainers do as well. Without doing such, they more than likely would fall to the bottom of the heap of Hollywood. The internet opens up avenues for celebrities to interact with fans, and even create their fan base. Blogs, and social media sites such as Twitter and Instagram is very popular amongst the entertainment industry. Celebrities get to display their "real lives" with fans, and "stay connected". Most celebrities post like the average person now; including daily activities and their agenda. This action makes fans feel like they "know" their favorite celebrities and keeps their attention. The internet and social media also allow fans and society receive the latest celebrity news or "latest buzz" which is also a trigger to popularity. Any publicity is actually good publicity, whether good or bad because it still gives attention to that celebrity. For example, Beyonce just recently released a documentary of her life and where she stands now; including her childhood, her recent pregnancy, many concerts, as well as some of her personal daily agenda. She first advertised her HBO documentary release day via
Instagram . After she posted on her Instagram account, then other sites, blogs and commercials released advertisements as well. Beyonce's documentary "Life is But A Dream" attracted 1.8 million views for her premiere, the largest audience for an HBO documentary in a decade. The internet is powerful, and the rapid dissemination of information is very beneficial to celebrities; it keeps them relevant.
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